I'm Parul, a performance marketer for ecommerce and lead-generation brands. Meta ads, WhatsApp marketing and funnel fixes, built around quality: leads and customers who are actually ready to buy.
Reply within 24 hours. No long contracts.
Every screenshot below comes from a real dashboard.
Took over the growth funnel for Kurtapyjama.ca, an Indian ethnic-wear store selling in Canada. Meta sales campaigns bring in buyers with a strong click-through rate, and funnel fixes turn more of that traffic into checkouts.
A WhatsApp broadcast that reaches customers where they already chat. Of 1,347 delivered messages, 1,099 were read and 194 people replied, each one a warm conversation ready to close.
Meta lead-form campaigns for an Indian distance education course. Steady daily lead flow from August through October, with creative and audience tweaks to keep lead quality high.
Fewer leads on purpose, with quality first. I target homeowners across the Greater Toronto Area who are ready to ask for a quote on high-ticket glass work, using lead forms and direct WhatsApp and Messenger chats. Every lead is someone who wants a price.
Campaign setup, creative testing and budget scaling for ecommerce stores and lead-gen offers.
Broadcasts and follow-ups that bring back cart abandoners and turn leads into conversations.
I find where visitors leave, then fix product pages, checkout steps and lead forms.
You share your ad account or store access. I send back what is leaking money.
I rebuild tracking, creative and campaigns, with a clear definition of what a good lead or customer looks like.
Weekly reports in plain language. Budget moves only to what is already winning.
After eight years of running campaigns, I've learned that clients don't want more reports. They want leads and customers who are actually worth having. That's how I work: I track the numbers that matter, tell you plainly what's working and what isn't, and move budget only to what's already winning.
Ad account access, your store or landing page link, and a short description of your ideal customer.
Yes. I focus on the highest-return changes first, so smaller budgets are not wasted on testing everything at once.
Fashion ecommerce, online education and home services such as glass railings and enclosures.
Send me your store or ad account and I'll reply with a free audit: three fixes that can bring you better-quality leads and sales.
Message me on Upwork